History of Aim Learning

Aim Learning was formed in the summer of 2011, yet the teaching and tutoring work of the staff goes back several years before.

While working as tutors, several felt many existing tuition companies were giving a poor service to clients and staff. Many would charge students far in excess of the standard rate while only a fraction, often around half, was passed onto the tutors. Both learners and tutors felt such companies did not help them or interfered with the work. However, when working individually the founders of Aim Learning were frustrated with the amount of time spent on tasks such as administration rather than teaching.

The founders therefore formed their own organisation to provide a better quality and value to both learners and staff. With administrative work shared amoung the founders, more time was available for teaching. In turn tutors could offer better value and services to students. In addition, the network of teachers and tutors forming Aim Learning allow each tutor autonomy to provide a better service while ensuring standards are kept high and providing support. From the outset, it has been a founding principle of Aim Learning not to charge the same excessive fees that many agencies do. This means that marketing and advertising has been done on a smaller scale compared to some of the larger agencies. Instead, by providing quality services, our main form of promotion has been word of mouth. Considering the quality of teaching it is unsurprising that most clients have joined through referrals and commendations provided by others.

While Aim Learning had quite humble beginnings being formed of only a few tutors and teachers, in a short space of time the organisation grew to several times its original size. With the founder relocating, it has became more focussed but plans to expand again in the future.

Founding Principles of Aim Learning

As mentioned above, Aim Learning was established by tutors so that better service and value could be given to students. To ensure that this happens, the organisation abide by several principles.

1. Just as it was founded, Aim Learning should be run directly by its tutors and teachers to offer the best service and value
2. Aim Learning should not charge the same excessive fees as many other teaching and tutoring organisations do.
3. The organisation should not interfere with the way that teachers and tutors run lessons (except where not doing so would be detrimental to students).
4. Aim Learning will only hire people with appropriate teaching, tutoring, academic or working background for what they teach.
5. We will provide a quality service and will help students and staff to the best of our ability.